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This is a Quantitative Study study.

Dynamic Capabilities in Volatile Markets: ‎Leveraging Strategic Flexibility and Customer ‎Insights to Drive Product Innovation and ‎Market Performance

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Conceptual model reveals dynamic capabilities and customer satisfaction drive product innovation, impacting market performance.

Dynamic innovation capabilities positively influence product innovation, contributing to improved market performance.
Customer satisfaction and market turbulences are key factors that affect product innovation outcomes in volatile markets.
Data from 287 manufacturing and technology managers supports the relationships among the main concepts.
Product innovation acts as a mediator between dynamic capabilities, customer satisfaction, and market performance.

Sam et al. (2025) studied this question.

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