Technologies of Management and Coordination in Business-Ecosystems

The article underlines the role of management and coordination technologies in shaping and developing a new business-model and also provides their structural characteristics subdividing technologies into internal that are used by organization – leader to support in-company processes and external ones, necessary to interact with counteragents, whose interrelation affects efficiency of the whole ecosystem management. Apart from that, the author pointed out to the trend, where key vector of management technology development in business-ecosystem is mainly connected with information (digital) technologies and their humanization. At the same time it was underlined that due to complexity of the ecosystem phenomenon and its independence on traditional hierarchical principles special role should be attributed to decentralization, self-regulation and coordination. Based on G. Minzberg opinion the author identified 6 key technologies and mechanisms of coordination: direct control, standardization of operations and processes; standardization of results (output); standardization of qualification; mutual agreements and standardization of norms. In spite of their relative variety mechanisms of horizontal links should prevail in the development of business-ecosystem and to provide efficient functioning of these mechanisms a common coordination center should be set up.