Influence of Fuji music during political campaigns on the awareness of manifestos among the electorate in Oyo State, Nigeria

This study examined the influence of Fuji music’s political campaigns on the awareness of political party manifestos among the electorate in Oyo State. The study adopted survey method and in-depth interview (IDI) to examine the opinions, thoughts and knowledge of Fuji musicians and the electorate about the subject-matter of political manifestos. The findings showed that Fuji music is a credible means of information dissemination and entertainment in the contemporary Nigerian society. Fuji musicians have a large number of followers across the five geo-political zones of Oyo State. The findings also showed that Fuji music is effective because of its popularity among all classes of people in Oyo State. Political campaign in Fuji music is the most popularly accepted form among youths, who constitute the greater percentage of electorate. The study, therefore, recommended that Fuji music should be maintained as medium of political enlightenment and advocacy since the youths form the larger number of the electorate in Oyo State. An office should be created in the Ministry of Culture and Tourism in the State, and a Unit in the Federal Ministry of Culture and Tourism to cater for the needs of Fuji musicians in Oyo State, and Nigeria at large.