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This is a Quantitative Study study.

Trust over ease? Examining the mediated effects of profitability on AI adoption in accounting

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AI adoption in accounting is significantly influenced by perceived usefulness, trust, and perceived threat.
Accounting profit mediates the relationship between perceived usefulness and AI adoption, highlighting its importance.
The study employed Partial Least Squares Structural Equation Modelling (PLS-SEM) to analyze data from 478 accounting professionals.
Understanding individual perceptions alongside financial feasibility is crucial for effective technology integration in developing economies.

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Survey finds perceived usefulness and trust critical for AI adoption in accounting, suggesting a focus on financial readiness and communication.

Rahman et al. (2025) studied this question.

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Survey finds perceived usefulness and trust critical for AI adoption in accounting, suggesting a focus on financial readiness and communication.