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This is a Cross-Sectional Study study.

October 2, 2025Open Access

Building Trust in the Digital Age: Insights from Sri Lankan Social Media Consumers

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Authors

NFNamra FazalInsight (China)

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Implication

Cross-sectional survey reveals social media affects brand perception and consumer engagement in Sri Lanka, suggesting the need for trust-oriented strategies.

Key Points

Social media platforms significantly predicted consumer behaviour and engagement with marketing content.
The model explained 52% of variance in consumer behaviour, 66% in brand perception, and 81% in engagement.
Structural Equation Modelling indicated acceptable fit, with mediation analysis confirming the relationship between brand perception and consumer behaviour.
The negative effect of social media on brand perception highlights risks in using culturally incongruent digital strategies.

Cite This Study

Namra Fazal (2025) studied this question.

synapsesocial.com/papers/68de84bf5b556a9128e1beed https://doi.org/10.21203/rs.3.rs-7750319/v1

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Implication

Cross-sectional survey reveals social media affects brand perception and consumer engagement in Sri Lanka, suggesting the need for trust-oriented strategies.

Building Trust in the Digital Age: Insights from Sri Lankan Social Media Consumers

Discussion

Member takes

Implication

Key Points

Cite This Study

Building Trust in the Digital Age: Insights from Sri Lankan Social Media Consumers

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider