Market Competitiveness and Risk Analysis in the Construction Industry in Oman

This paper explores the challenges facing the construction industry in Oman. Factors such as delays, cost overruns, and quality issues introduce uncertainty and risk into investments. Through a sampling of 30 construction companies, this study assesses the current market prospects, including size, demand, and supplier efficiency. The analysis aims to identify market performance gaps, enabling projects to strategically position themselves and develop competencies to outperform competitors sustainably. Emphasizing the importance of risk management and meeting market expectations, this research offers insights into enhancing competitiveness and mitigating potential pitfalls in the construction sector of Oman.