The Application of Multimodal Generative AI in College English Creative Writing Instruction

Abstract With the rapid development of generative artificial intelligence (Generative AI), its application in education has become increasingly prominent, particularly in the fields of language instruction and creative writing. Grounded in Vygotsky’s Sociocultural Theory, Multimodal Representation Theory, and Distributed Cognition Theory, this study constructs a university English creative writing teaching model supported by multimodal generative AI. Through teaching experiments, analysis of student writing samples, and questionnaire surveys, the research explores the impact of AI-assisted creative writing on students’ language proficiency, creativity, and learning motivation. The findings demonstrate that the integration of AI significantly enhances students’ creative expression, multimodal language transformation, and overall writing quality. Furthermore, the use of AI tools improves students’ intercultural awareness, autonomous learning ability, and confidence in writing. This paper offers both theoretical insights and practical strategies for integrating AI into higher education, with considerable value for educational innovation and pedagogical reform.