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October 3, 2025

Effects of Online Consumer Ratings on Persuasion

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Authors

MIMagdoleen IerlanLe Moyne College

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Overview

Observational analysis reveals how different review types influence consumer decisions, suggesting a complex relationship with persuasion.

Key Points

  • Different types of online product reviews significantly influence consumer decisions, showing varied levels of persuasion.
  • The need for cognition notably impacts how consumers process and interpret online reviews, affecting their purchasing choices.
  • Word-of-mouth communication has evolved with digital platforms, broadening the ways consumers share and receive product information.
  • Understanding these dynamics can help marketers tailor their strategies to enhance consumer engagement and decision-making.

Cite This Study

Magdoleen Ierlan (2023) studied this question.

synapsesocial.com/papers/68e03509f0e39f13e7fa40cchttps://doi.org/10.20429/amtp.2023.03
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Whose Opinions do We Trust? Some Thoughts on Online Product Ratings and Consumer Decision Making2024
  2. 2A Study on the Impact of Online Customer Reviews on Consumer Purchase Decisions in E-commerce Platforms2026
  3. 3Whose Opinions do We Listen to? The Influence of Online Product Ratings and Price on Consumers2024 · 3 citations
  4. 4Impact of Online Reviews and Rating on Consumers' Online Purchase Decision2026
  5. 5RESEARCH ON THE IMPACT OF ONLINE REVIEWS ON CONSUMER DE-CISIONS WHEN CHOOSING GOODS AND SERVICES ON MARKETPLACES2024