Comparing Social Media in China and Kyrgyz Republic: Trends, Influence, and Cultural Differences

Considering the increasing importance of intercultural interaction, the study of the development of social media in China and Kyrgyz Republic, two countries with unique cultural and social contexts, becomes a relevant issue for research. The purpose of this study was to compare the characteristics of social media in China and Kyrgyz Republic, as well as to identify trends, assess the impact of social media on the societies of these two countries and investigate cultural differences that affect their use and perception. The following methods were used in the study: analysis, generalization, comparison, statistical method. The study highlighted the policy of regulating the media and the Internet. Specifically, it found that in China there are restrictions on the use of particular social networks, unlike Kyrgyz Republic. Based on the conducted research, it was found that more than 1.067 billion people joined the number of Chinese Internet users as of December 2022, while in Kyrgyz Republic, at the beginning of 2023, the number of Internet users reached 5.21 million. The study also examined trends in the development of social media, namely, China and Kyrgyz Republic adhere to a policy aimed at high-tech and innovative development. As a result of this study, the essence and role of social media was highlighted, specifically, modern social media plays a major role in the dissemination and exchange of information, in the development of popular culture, communication, education, business, and entertainment.