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October 5, 2025Kabarak journal of research and innovation.Open Access

Organizational Strategy and Competitive Advantage Among Kenya’s Top 100 Medium Enterprises

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A positive correlation exists between organizational strategy and competitive advantage in medium enterprises.
Focus and differentiation strategies positively influence competitive advantage more than cost leadership.
Data from 407 managers across Kenya's top 100 SMEs were analyzed to determine these relationships.
The study highlights the need for adaptable and context-specific strategies to ensure competitiveness.

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Implication

Descriptive analysis reveals a strong link between organizational strategy and competitive advantage in medium enterprises, suggesting effective approaches for SMEs.

Cite This Study

Abdallah et al. (2025) studied this question.

synapsesocial.com/papers/68e2537cd6d66a53c247451d https://doi.org/10.58216/kjri.v15i03.585

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Implication

Descriptive analysis reveals a strong link between organizational strategy and competitive advantage in medium enterprises, suggesting effective approaches for SMEs.

Organizational Strategy and Competitive Advantage Among Kenya’s Top 100 Medium Enterprises

Key Points

Discussion

Implication

Cite This Study

Organizational Strategy and Competitive Advantage Among Kenya’s Top 100 Medium Enterprises

Key Points

Discussion

Implication

Cite This Study

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