Development of Business Strategies to Increase Sales Turnover of Agricultural Mechanization Equipment With the QSPM Method at Pt Golden Pratama Gemilang
Formulating marketing strategies to boost sales turnover in agricultural mechanization using SWOT and QSPM methods.
Key Points
The top strategy identified was collaboration with local Original Equipment Manufacturers to reduce part costs, enhancing competitiveness and profitability.
SWOT analysis highlighted strengths like a strong reputation and weaknesses including high product prices, impacting sales strategies.
Qualitative methodology involving interviews and document analysis provided insights into challenges and market opportunities.
By implementing prioritized strategies, PT GPG aims to expand market share and achieve sustainable sales growth in agricultural mechanization.