Factors Influencing the Location of Hotel Businesses Catering to International Travelers in Bangkok

This study investigates what makes international travelers pick hotel locations in Bangkok Thailand. The research tries to answer questions about location factors for international hotels and how these factors shape their decisions when choosing spots to serve international guests. The survey targeted select three to five-star hotels in Thailand's capital gathering just over 250 valid responses for analysis. Seven key factors came to light for international guests staying in Bangkok hotels: nearness to shopping centers, eateries, and tourist spots; ease of access; area wealth and appeal; rival hotels; hotel room size; and market focus. This study's results give us a deeper grasp of hotel placement in Bangkok. Looking at where top-tier hotels are, this paper points out some services that hotels in city centers should offer.