Hidden Danger of Internet: Exploring the Influence of Socioeconomic Factors on Internet Health Information Seeking Among Academic Staff in Bayelsa State, Nigeria (Preprint)

BACKGROUND The increasing reliance on the internet for health information necessitates understanding various factors influencing health information-seeking behaviors and satisfaction levels among users. These insights can inform strategies to improve the quality and accessibility of health information. OBJECTIVE This study aimed to investigate the socio-demographic factors affecting internet health information-seeking behaviors, the types of health information sought, the timeliness and trust associated with information sources, and user satisfaction regarding online health information. METHODS A quantitative cross-sectional survey was conducted among 376 participants, utilizing structured questionnaires to collect data on various aspects of health information-seeking behavior. Statistical analyses, including Chi-square tests and frequency distributions, were performed to evaluate the relationships between socio-demographic factors and health information-seeking behaviors. RESULTS The findings revealed significant associations between the duration of teaching, health insurance status, estimated income, and the duration of employment with health information-seeking behaviors (p < 0.05). The most sought-after health information types included specific medical conditions and treatment methods. Satisfaction levels varied across categories, with a majority of respondents expressing positive sentiments toward online searches, website information sources, and the usefulness of the information received. CONCLUSIONS The study underscores the importance of socio-demographic factors in shaping health information-seeking behaviors and highlights the need for improved credibility and trust in online health information sources. Stakeholders in health communication should prioritize the development of reliable online health information platforms and enhance user education on navigating these resources effectively. This study contributes valuable insights into the dynamics of health information-seeking behaviors, emphasizing the critical role of socio-demographic factors and the need for high-quality, trustworthy health information in promoting informed health decisions.