Mitigating gender inequality in women's voices: the role of normative gender-egalitarian messages

This study empirically examines gender inequality in tolerance for women's opinions and identifies how the provision of normative gender-egalitarian message can mitigate this inequality by conducting online randomized experiments in Japan. In this experiment, I asked the participants to evaluate the agreement score for 10 anonymous statements and implemented two types of random interventions: disclosing the gender of the statement poster and providing normative statement for gender equality. The results of both cross-sectional and panel data analyses showed that people significantly reduced the agreement score for women's opinions compared with men's and non-gender disclosure opinions. Meanwhile, the negative impact of female gender disclosure was neutralized when participants were provided with a normative message.