Challenges and Solutions in IPTV Network Management: Scalability and Quality of service remain two crucial factors of Next Generation Networks

For the last few years, a gradual increase in provisioning of IPTV has been witnessed, which has changed the shape of content delivery sphere and in the same time serves as more opportunities and threats in managing complicate networks. This paper focuses on the major challenges associated with IPTV networks, especially scalability and quality of service, as demands for services grow and networks transform to the fifth generation and beyond. Issues that must be addressed include how to accommodate a growing user base without a reduced level of service, bandwidth, latency, and content delivery over a complex and geographically-topped network environment. For these problems, several solutions are provided, such as using CDNs, edge computing for distributing local content files, ABS, and AI for network optimization. Using simulation and specific case studies, we explain how these solutions can make the process more scalable while maintaining the network's service quality under different conditions. The research results present ideas for developing IPTV network management in the future, noting possible solutions to current challenges and providing ways to create efficient and reliable IPTV systems in next-generation networks.