In an era defined by rapid technological advancement and evolving consumer behaviors, the landscape of entrepreneurship is undergoing a profound transformation. The traditional paradigms of starting and scaling businesses are being reshaped by emerging trends that present unprecedented opportunities for innovation and growth. From the integration of artificial intelligence and automation to the burgeoning emphasis on sustainability and social impact, entrepreneurs are navigating a dynamic terrain that demands agility, creativity, and adaptability.
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Geetha et al. (2024) studied this question.
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