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The article analyzes that the user experience design requires effort and investment. Improving the user experience can increase sales, improve customer loyalty, and create a good image for the company. The user experience strategies such as the user research, prototyping, and continuous improvement can be used to create product designs that meet users’ needs and improve their experience. A successful user experience design is critical to a product’s success, as providing a good experience makes users more likely to become loyal customers and recommend the product to their friends. A well-designed user experience can help increase product sales, improve the user experience, and reduce the number of support requests. To ensure a good user experience, it is necessary to follow certain design principles and use the right strategies. A good product without design is not enough – it is important that it is convenient to use and meets the needs of users. A scientific question. How to improve the user experience design of the e-store? The authors of the article aim to investigate the peculiarities of the user experience design of the e-store. The article was prepared on the basis of the analysis of scientific literature and the analysis of interview data. A semi-structured interview method was used.
Išoraitė et al. (Mon,) studied this question.