This review paper explores the evolving role of artificial intelligence (AI) in marketing, examining both its potential and its limitations. AI technologies are increasingly being leveraged to enhance marketing practices through automation, data analysis, and personalized customer experiences. The paper highlights the significant advantages of AI, including its ability to process vast amounts of data in real-time, optimize marketing strategies, and improve efficiency and scalability
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Shlok Sarin - (2024) studied this question.
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