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October 7, 2025Open Access

Depression Portrayals on TikTok: Engagement Patterns as a Function of Diagnostic Accuracy, Creator Type, and Stylistic Features (Preprint)

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Authors

ERElena RainerAmsterdam University of Applied SciencesAWAmber van der WalUniversity of AmsterdamIBIne BeyensUniversity of Amsterdam

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Overview

Quantitative analysis of diagnostic accuracy and engagement patterns of TikTok videos about depression, highlighting risks associated with non-professional content.

Key Points

  • Diagnostic accuracy of depression portrayals on TikTok was low, raising concerns about misleading information.
  • Engagement levels were significantly higher for videos featuring emotional appeals, personal experiences, and background music.
  • Medical professionals' videos predicted lower user engagement despite higher accuracy in content.
  • The findings emphasize the need for professionals to adapt their communication styles to improve both accuracy and engagement.

Cite This Study

Rainer et al. (2025) studied this question.

synapsesocial.com/papers/68e585d0b1e78cc4e5f4668fhttps://doi.org/10.2196/preprints.85323
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