Analysis of Marketing Channels, Price Spread and Costs of Wheat in Junagadh District of Gujarat, India

The purpose of this study was to estimate the price spread, marketing margin and marketing cost of wheat in the Junagadh district. The present study was carried out in Junagadh district. Multi-stage sampling technique was adopted as per the objective of study and total 120 farmers were selected for the study purpose. Data were gathered through in-person interviews with farmers, typically conducted on their farms, using a structured questionnaire. For the wheat, three main marketing channels were identified: Producer-consumer (Channel I), Producer-village trader-consumer (Channel II), and Producer-wholesaler-retailer-consumer (Channel III). With the lowest overall cost, margin, and price spread, Channel-I earned the largest producer's share in terms of consumer rupees. Whereas Channels II and III, being the least efficient.