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September 11, 2024Psychology and MarketingOpen Access

Predicting consumer ad preferences: Leveraging a machine learning approach for EDA and FEA neurophysiological metrics

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Authors

JMJoão Alexandre Lôbo MarquesUniversity of Saint JosephANAndreia NetoSSSusana Costa e SilvaUniversity of Jos

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Marques et al. (2024) studied this question.

synapsesocial.com/papers/68e58cbfb6db64358752831fhttps://doi.org/10.1002/mar.22118
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