This study aims to investigate the role and significance of modern marketing strategies in determining the success of a new product. Modern marketing strategies, including content marketing, influencer marketing, loyalty marketing, social media marketing, and targeted email campaigns, are examined to assess their potential impact on enhancing the success rate of new products. The study seeks to demonstrate how the utilization of these modern marketing approaches correlates with the overall success of a new product.
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Pandurang Unachagi - (2024) studied this question.
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