Social Media Marketing Vs. Traditional Marketing: Evaluating the Success Rate

Abstract: This study delves into the comparative effectiveness of social media marketing (SMM) and traditional marketing strategies in modern business contexts. It explores the evolution, advantages, and disadvantages of both approaches, aiming to provide insights for marketers and decision-makers. By critically evaluating existing literature and analysing key metrics such as reach, engagement, the study offers practical recommendations for optimizing marketing tactics and achieving overall success in today's dynamic marketplace. This paper investigates the comparative viability of social media showcasing and conventional showcasing in driving brand victory. Through a comprehensive writing audit and investigation of experimental information, the consider analyses the points of interest, challenges, and effect of both promoting approaches on customer behaviour and acquiring choices.