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In recent decades, several ecologically inclined authors have adopted the Gestalt idea of demand characters. Yet, James Gibson, the founder of the ecological approach, although being inspired by Koffka, was critical of many of his ideas, including the contention that the environment calls for certain actions. This article examines why Gibson was so reluctant to accept this concept of demand characters. To that end, the relationship between Gibson’s ecological approach and Gestalt psychology is scrutinized. After an exploration of the parallels between the frameworks of Gibson and Koffka, Gibson’s critique of Koffka’s masterpiece Principles of Gestalt Psychology is evaluated. It is argued that although Gibson’s claim about the mind–world dualism in which Koffka’s perspective is rooted is arguably valid, neither Gibson nor some of his recent devotees take Koffka’s insights into the qualities of experience sufficiently seriously in their theorizing.
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