Critical reconstructions of populist multimodal argumentation

This article extends to the study of populist argumentation a framework for the analysis of inferences implicitly emerging from multimodal artifacts. The framework builds on a post-structuralist approach to populism and integrates multimodal critical discourse studies and argumentation studies, specifically the Argumentum Model of Topics. Particular emphasis is laid on the contribution of visual discourse to the process of inference-making in interrelation with verbal discourse. We illustrate the framework by examining the social media posts of three populist right-wing parties/party members from Sweden, Greece and Romania. Finally, we discuss future avenues for the analysis of populist communication practices online from the perspective we propose.