Antecedents of Co-Creation Experience and Its Impact in the Context of Tourism Business Management: Literature Review

This literature study aims to explore the origins of the factors that shape travel experiences through collaboration. The study also aims to identify the consequences of travels that travelers get through a collaborative process. Using quality books and journals, this research produced four main factors that became the foundation of the co-creation experience, including interaction, participation, sharing, and adjustment. The results show that co-creation experiences produce significant impacts such as satisfaction, cost match with the experience, happiness, and memorable memories. The implications of this study emphasize the importance of applying the concept of co-creation in travel experiences to increase value for tourists and service providers. One of the unique things in this study is the presentation of Tri Hita Karana's local wisdom in the context of co-creation experience.