Analysis of Transjakarta Intention to Use Via the Transjakarta Card Vending Machine

Technological developments have encouraged various innovations in the transportation sector, especially TransJakarta which has presented innovations in the form of TransJakarta card vending machine services with an effort to create a transportation system that is more modern, efficient and responsive to user needs. Understanding the factors of acceptance of new technology on user interest is important for companies to develop effective marketing strategies. This research aims to find out what factors shape the interest of TransJakarta users through the TransJakarta card vending machine using the Technology Acceptance Model (TAM) theory, namely perceived ease of use, perceived usefulness, attitude toward use, and behavioral intention to use felt by users. Using quantitative methods with data collection techniques through online surveys distributed on social media via Google Forms. The sample in this study were all TransJakarta users who knew about the TransJakarta card vending machine service. Data analysis uses SPSS to analyze TAM theory and Exploratory Factor Analysis (EFA) data analysis. The research results show that the factors that shape user interest are three main factors from the previous four factors. User attitudes show a positive attitude and enjoyment towards vending machine services. The usefulness of the TransJakarta card vending machine can increase efficiency and be beneficial for users when using this service. The vending machine service has succeeded in providing convenience for users.