Natural Burial: An Exploratory Study of Attitudes and Practices Among Funeral Directors in the US

The market for natural burial has increased for a variety of reasons including positions on environmental and sustainability issues, religious and spiritual considerations, and cost. While there is growing research on popular perceptions from potential consumers, very little is known about the industry actors, institutions, and structures that support natural burial practices. This study examines the knowledge, impressions, attitudes, and practices pertaining to natural burial among funeral directors through a multi-state, anonymous survey ( n = 346). This study offers important contributions to the field of death studies, in that it helps to uncover funeral directors’ perspectives, contributes to an understanding of the social aspects of natural burial, and sets the stage for additional research on this topic. Further, the project examines natural burial through a sociological lens, with consideration of the implications for professionals.