To sway customer behaviour, marketers make investments across a range of media channels(CB). Every media platform has a unique composition of advertisements that engage viewers in adistinctive way. The media habits of consumers have changed as a result of digitalization. Therefore, adeeper comprehension of media platform advertisements and their effects on CB must be formed. In thispaper discuss on media advertising effects.
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Gaur et al. (2024) studied this question.
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