What question did this study set out to answer?

The research aims to explore how advertising influences consumer behaviour and decision-making processes.

March 18, 2026International Journal of Versatile Research and AnalysisOpen Access

A Study on the Role of Advertising in Influencing Consumer Behaviour

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Demonstrates the impact of advertising on consumer behaviour, suggesting its significance for businesses.

The research aims to explore how advertising influences consumer behaviour and decision-making processes.
Examined various forms of advertising including digital media and social media platforms
Analyzed consumer awareness, attitudes, perceptions, and purchase decisions
Focused on understanding the relationship between advertising and consumer preferences
Advertising significantly shapes consumer awareness and attitudes
Increased exposure to advertisements influences buying intentions
Advertising serves as an essential tool for business growth and customer engagement

Marisakthi et al. (2026) studied this question.

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