The Correlation Between Employees' Loneliness and Online Shopping Consumptive Behavior in Jabodetabek Offices

This research aims to determine the relationship between loneliness in employees and consumptive online shopping behavior in Jabodetabek Area offices. This study uses a quantitative approach with purposive sampling technique. The respondents in this study are employees working in Jabodetabek area, with a total of 150 respondents. The instruments in this study are the consumptive behavior scale and the UCLA Loneliness Scale version 3. The analysis used in this study is correlation analysis with the assistance of SPSS 25 for Windows. The results of this research show a correlation value of 0.702 with a significance level of 0.000, which is less than 0.05 (0.000 < 0.05), indicating a positive influence. This means that the hypothesis is accepted, which is that there is a positive relationship between loneliness and consumptive behavior in employees in Jabodetabek Area offices. Therefore, the higher the loneliness, the higher the consumptive behavior in employees in Jabodetabek Area offices, and vice versa.