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This article aims to explore the influence of Generation Z on the fashion of East and West. Through literature review and case analysis, to analyze the characteristics and consumption tendency of Generation Z. Generation Generation Z has had a significant impact on the fashion industry by leading consumption trends, promoting environmental fashion and promoting the exchange and integration of fashion between East and West. This paper proposes some suggestions for the future development of the fashion industry through the analysis of past research results.
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Sicheng Lu (2024) studied this question.
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