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October 31, 2025British Journal of Arts and HumanitiesOpen Access

Threads of identity decoding Gen Z's fashion fads and trends

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Overview

Qualitative analysis reveals sustainability impacts fashion choices in Generation Z, highlighting identity expression through social media.

Key Points

  • Sustainability strongly influences fashion choices within Generation Z, creating unique trends based on self-expression.
  • Thematic analysis of qualitative data from focus groups showcases diverse influences on fashion among males, females, and LGBTQ individuals.
  • Generation Z's preferences reflect a blend of comfort, identity, and practicality concerning fashion trends and materials.
  • Study results aim to provide a catalog of Generation Z fashion references for individuals and industry professionals.

Cite This Study

A 2025 study studied this question.

synapsesocial.com/papers/6903feedb25c631a426601d2https://doi.org/10.34104/bjah.02506260634
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