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This research investigates how Generation Z perceives and interacts with traditional attire amidst changing cultural dynamics.

June 12, 2026Open Access

From Heritage to Hybrid: Generation Z's Approach to Traditional Attire

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Quantitative research explores Generation Z's preferences for traditional attire, indicating evolving cultural relevance and gender differences.

This research investigates how Generation Z perceives and interacts with traditional attire amidst changing cultural dynamics.
Quantitative research design with primary data collection from 120 Generation Z respondents using a structured questionnaire.
Data analysis employed percentage analysis, chi-square test, Friedman ranking test, and factor analysis.
Explored relationships between traditional attire and factors such as cultural identity, emotional attachment, and social expression.
Socio-economic factors like education and occupation significantly influence attitudes toward traditional attire.
Female respondents show a stronger preference for cotton and silk sarees, while males prefer practical traditional garments.
Factor analysis identifies four dimensions that explain variance in attitudes: cultural identity, emotional attachment, confidence and social expression, and modern adaptability.

Gnanaselvi et al. (2026) studied this question.

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June 12, 2026Open Access

View Full Paper

Ask AI

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Authors

Quantitative research explores Generation Z's preferences for traditional attire, indicating evolving cultural relevance and gender differences.

This research investigates how Generation Z perceives and interacts with traditional attire amidst changing cultural dynamics.
Quantitative research design with primary data collection from 120 Generation Z respondents using a structured questionnaire.
Data analysis employed percentage analysis, chi-square test, Friedman ranking test, and factor analysis.
Explored relationships between traditional attire and factors such as cultural identity, emotional attachment, and social expression.
Socio-economic factors like education and occupation significantly influence attitudes toward traditional attire.
Female respondents show a stronger preference for cotton and silk sarees, while males prefer practical traditional garments.
Factor analysis identifies four dimensions that explain variance in attitudes: cultural identity, emotional attachment, confidence and social expression, and modern adaptability.

Gnanaselvi et al. (2026) studied this question.

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