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April 3, 2024Multidisciplinary Reviews

Generation Z versus Millennial purchase intentions: A comparative study based on social media marketing strategies in India with respect to the fashion and beauty industry

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RSRamesh Shankar

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Ramesh Shankar (2024) studied this question.

synapsesocial.com/papers/68e708e0b6db643587682b6dhttps://doi.org/10.31893/multirev.2024127
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