Purpose Given the dangers of climate change, a nascent body of research emphasises the significance of business-to-business (B2B) firms' views on implementing climate change policies (CCP) and its links to corporate reputation. Firms are implementing CCP, but face a range of challenges from various stakeholders. We examine the importance of buyers' attitudes toward CCP implementation as a driver of corporate reputation using legitimacy theory as a theoretical lens.
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Bag et al. (2024) studied this question.
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