The Effects of Well-Being Menu Orientation of Upscale Korean Restaurant Customers on Perceived Value, Customer Satisfaction and Revisit Intention

The purpose of this study was to analyze the effects of the propensity to pursue well-being menus of upscale Korean restaurant customers on perceived value, customer satisfaction and revisit intention. For data analysis, frequency analysis, reliability analysis, and factor analysis were performed using SPSS 27.0, and AMOS analysis was performed to verify the hypothesis for this study. The results of this study can be summarized as follows. First, it was found that such factors of well-being menu orientation attributes as information and health factors would affect perceived value. Second, it was found that customers