Windshield Bias, Car Brain, Motornormativity: Different Names, Same Obscured Public Health Hazard

Our transportation systems shape and are shaped by attitudes, norms, and biases. Understanding how to shift these in positive directions can help address the pernicious public health challenges of traffic crashes, urban sprawl, inequities in mobility and accessibility, and other effects of a built environment that essentially requires automobile use. This experiment replicated a recent study of public health social norms in the United Kingdom with a United States sample and found similar social norms that often significantly favor cars and may obscure the public health hazards posted by an autocentric approach to planning, engineering, and policy.