Repeated Visit Intension Model as a Basis for Redeveloping Sustainable Ecotourism in Overcoming the Carry-Over Effect of COVID-19 Pandemic: Study in South Lampung Regency, Sumatra-Indonesia

Purpose -Ecotourism redevelopment must be planned to overcome the carry-over effect of COVID-19 as a prerequisite for achieving its sustainability, especially for the highly dependent on ecotourism income regions such as South Lampung Regency.Responses from repeat visitors, therefore, are very important data for determining priorities for the planning, both for reconstructing the physical facilities of tourist attractions and for rebuilding the performance of service providers.This research was aimed at determining various variables that will stimulate revisit intention.Methodology/Design/Approach -This research started from May to June 2022 to interview 100 visitors at 20 tourist destinations in South Lampung Regency.The ordinal log regression model is employed at 90 and 95% confidence levels.The response variables were 0, 1, or 3 for whom the first, second, and third or more visited respectively.Predictor variables include (a) visitor background, (b) infrastructure performance, and (c) service provider friendliness.Findings -Repeated visit intention: (a) can be increased significantly by information sources from social media, the condition of mosque facilities, and the friendliness of restaurant waiters, but (c) is decreased significantly by low visitor friendliness and ticket waiter as well as shelter attendant.