From Attitudes to Outcomes: The Role of Crowdfunding Platforms in Achieving Digital Sustainability

The significance of digital sustainability in donation-based crowdfunding platforms lies in its ability to encourage environmentally aware and socially responsible practices in the sphere of online philanthropy. Fundraising has been revolutionized by the emergence of donation-based crowdfunding platforms. This study explores the various factors influencing individuals' attitudes towards these platforms, particularly focusing on perceived usefulness, ease of use, credibility, and self-efficacy. The study examines how these factors affect donation intentions and electronic word-of-mouth intentions, utilizing data from 326 college students. The findings confirm that perceived usefulness, ease of use, credibility, and self-efficacy play crucial roles in shaping attitudes. Furthermore, these attitudes significantly impact both donation intentions and electronic word-of-mouth intentions. Adjustments to the structural model highlight the interconnectedness of these factors, improving the model's accuracy. The results provide practical guidance for platform administrators, campaign creators, and stakeholders involved in online philanthropy, emphasizing the need for user-friendly designs, trust-building, and fostering user confidence for successful crowdfunding efforts..