More Consumption, More Benefits: How Does Consumerism Affect the World Through Advertising

Currently, there are followers and defenders of consumerism all over the globe. During the worldwide spread of consumerism, it is doubtless that commercial advertising plays an inevitable role. This article, in order to clarify the principle of the spread of consumerism and demonstrate measures to avoid being affected by the negative side of consumerism, will analyze the approaches, harm, and solutions of ads that promote consumerism. The nature of consumerism is to prefer symbolic value to practical value, to correspond consumption with a perfect life, and to form an illusion for consumers. Consumerism can get a growing number of people stuck in a financial crisis, and it can also make society lack personal styles, diversity, and morality. This paper concludes that solutions include strengthening the construction of regulations and their execution, enhancing media literacy education, and persuading the public to pay attention to self-awareness, self-recognition, and self-improvement, to name but a few.