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The paper attempts to look at the factors leading to the victory of the Aam Aadmi Party which have not been taken up by the traditional political analysis. Making an ethnography of the Punjab assembly elections 2022 in the Malwa belt of Punjab, it chronicles the social and cultural impact of the farmer's movement, particularly its far-reaching impact on changing the mood of the electorate. The paper also focuses on the novel digital election campaign which resulted in new election outcomes from the past trends and a massive victory for the Aam Aadmi Party in Punjab.
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Kumool Abbi (2024) studied this question.
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