Research on the Subjective and Objective Evaluation Strategy of the Intelligent Vehicle Cockpit Based on the User Experience

The trend of intelligent networking in automobile industry is developing in full swing, with more and more functions. But feature richness does not necessarily reflect user needs. In order to perfect the evaluation system in the field of automobile intelligent cockpit, this paper constructs the subjective and objective evaluation strategy and tests the function of automobile intelligent cockpit. By building evaluation strategy, standardizing the tester, testing process pole test dimension, combining with subjective evaluation and eye movement, EEG device objective data, clear model and algorithm. Finally, the feasibility of the modified strategy is verified by a practical case.