Trends in non-alcoholic beer and its prospects

Despite its almost 100-year history, non-alcoholic beer, like non-alcoholic wine and cocktails, has become widespread and recognized only during the last few years. The paper presents an analysis of the reasons for the increase in demand for this drink, factors infl uencing the choice of non-alcoholic beer, as well as trends in its consumption among various population groups using the cases of foreign and Russian markets based on Internet sources and the results of a survey.