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The purpose of this study was to determine the effect of product quality, promotion and location on consumer purchasing decisions at Kedai Dikit Lagi Kopi. The research method is quantitative, primary data source by distributing questions using a questionnaire. Determination of the sample of this study using nonprobability sampling techniques and purposive sampling methods and obtained 100 consumer respondents at Kedai Dikit Lagi Kopi. Data was measured using a Likert scale and analyzed by multiple linear regression. Based on the results of the study that product quality has a positive effect on purchasing decisions, promotional variables have no positive effect on purchasing decisions, and location variables have a positive effect on purchasing decisions. Product quality, promotion, and location together (simultaneously) influence purchasing decisions by 42.3% while the rest is influenced by other factors outside this study.
Apriliana et al. (Mon,) studied this question.