What type of study is this?

This is a Quantitative Research study.

Purchase Decisions : The Effect of Product Quality, Brand Image, Tagline, and Brand Ambassador at Kopi Kenangan Branch Purwokerto

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Findings indicate that product quality significantly improves purchasing decisions.
Brand image plays a crucial role, positively influencing consumer choices.
The tagline did not have a significant effect on purchasing decisions.
Research involved 110 Kopi Kenangan consumers in Purwokerto using a purposive sampling method.

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Quantitative research reveals brand image and product quality enhance purchasing decisions, while tagline does not.

Rahmawati et al. (2025) studied this question.

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