A Program Evaluation for Tourism Management by Using Tyler's Objective-Oriented Model in Guangxi, China

Background and Aim: Given the critical role of teaching quality in shaping future tourism management professionals, this research aims to survey the current status of undergraduate teaching quality, and to explore the application of Tyler's educational theory in Tourism Management major. Materials and Methods: The evaluation involved 201 sophomore undergraduate students of GL University majoring in tourism management. Data were collected from the consultation questionnaire based on the Tyler model. In the evaluation, teaching environment, course construction, teaching organization, implementation effectiveness, and teaching support served as independent variables, and "overall satisfaction with teaching quality" served as the dependent variable. Results: The mean values of the five independent variables were in the range of 3.0-4.0, meaning that all aspects need to be further improved. With the logistics regression model, the adjusted R square (coefficient of determination) = 0.548, indicated that there was a high research representativeness of the five independent variables developed from Tyler's educational theory. Taylor's educational theory significantly explains the differences in students' satisfaction with teaching quality. Conclusion: Based on the results, some teaching strategies and methods were proposed, which included making efficient use of teaching resources; promoting reform of teaching contents and methods, and standardizing the management system. The results suggest strengthening teaching resources, curriculum reform, and management practice, which is expected to improve the quality of tourism management education.