August 23, 2024Journal of Social Sciences Development

Influence of Celebrity Endorsement on Purchase Intention: Brand Awareness & Brand Perception as Mediators

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Celebrity endorsements markedly increase commercial appeal and consumer purchase intention, while celebrity popularity strongly influences individual purchasing decisions.
Among 100 survey respondents, quantitative questionnaire analysis demonstrates that endorsed advertisements substantially elevate brand awareness across diverse demographics.
Highlights the mediating role of brand perception in marketing strategies, though limited respondent sample sizes warrant broader demographic validation in future research.

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Implication

Quantitative study shows celebrity endorsements enhance purchase intention and brand perception among consumers, suggesting celebrity popularity drives buyer decisions.

Cite This Study

Mushtaq et al. (2024) studied this question.

synapsesocial.com/papers/68e5b3bab6db64358754ce4f https://doi.org/10.53664/jssd/03-03-2024-03-28-37

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Implication

Quantitative study shows celebrity endorsements enhance purchase intention and brand perception among consumers, suggesting celebrity popularity drives buyer decisions.

Influence of Celebrity Endorsement on Purchase Intention: Brand Awareness & Brand Perception as Mediators

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Implication

Cite This Study

Influence of Celebrity Endorsement on Purchase Intention: Brand Awareness & Brand Perception as Mediators

Key Points

Discussion

Implication

Cite This Study

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