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The emergence of e-commerce is slowly changing business activities between sellers and buyers, from face-to-face to online. This also applies to fashion products. The research aims to determine the role of digital marketing, word of mouth, and brand image on the purchasing decisions of Sidoarjo people regarding the 3second brand in e-commerce. This research uses a quantitative approach with primary data types. The population in this research is all consumers of the 3 second brand. The sampling technique used purposive sampling with a total sample of 96 respondents. hypothesis testing using multiple linear regression analysis and data processing using the SPSS version 27 program. Based on the research results, it proves that Digital Marketing has a significant influence on Purchasing Decisions, Word of Mouth has a significant influence on Purchasing Decisions and Brand Image has a significant influence on Purchasing Decisions
Kautsar et al. (2024) studied this question.