“YUMMY” Vegetable Chicken Nuggets Business Plan Based on BMC and SWOT Analysis

The food industry has seen a growing demand for nutritious yet convenient products aimed at children. Specific. However, existing market offerings often fall short in balancing taste and health. There is a lack of business models that successfully integrate nutritional value with market appeal for children's products.This study aims to design a business model for Vegetable Chicken Nugget, focusing on creating a nutritious, child-friendly product. The proposed business design incorporates innovative production methods and strategic marketing to address both health concerns and consumer preferences. This study introduces a comprehensive business strategy that combines nutritional science with consumer insights, ensuring the product's market success. The findings provide a framework for developing food products that meet both nutritional standards and market demands, potentially influencing future business models in the food industry.